New Indiana dealer hosting motorcycle, agricultural open house May 7

Publish Date: 
May 4, 2011

An Indiana powersports and agricultural equipment dealership is celebrating its grand opening Saturday with a host of events that will court enthusiasts of motorcycles to drag racers to skid steer loaders. And it looks as if it will be an incredibly good time.

Lucas Ag Center in Salem, Ind., will celebrate its grand opening Saturday with a New Holland Super Boom Road Show and other events running from 8 a.m. to 5 p.m. The dealership is owned by Dwayne and Kimberly Lucas, the son and daughter-in-law of Forrest Lucas, founder and president of Lucas Oil Products.

Forrest Lucas will be appearing Saturday at the dealership, as will Morgan Lucas, Top Fuel NHRA driver who will bring his dragster to the event.

Brian Fisher, host of “Fisher’s ATV World” on The Outdoor Channel, will be filming during the day-long event.

Bad Boy Mowers will be demonstrating its new equipment line, will have their spokesmodel there for a meet-and greet, and will be offering a number of door prizes, according to Kimberly Lucas.

The grand opening will also feature Hector Arana, pro stock motorcycle driver and 2009 champion; the Avenger monster truck with driver Jim Koehler; the Indianapolis Colts Cheerleaders and the Colts’ official motorcycle; and even a horse clinic conducted by world-class horse trainer Rick Wheat.

The main event will be the New Holland Super Boom Road Show competition, which requires competitors to operate a New Holland skid steer loader to victory. Local winners will be eligible to earn cash prizes of up to $850 plus an October trip to Louisville, Ky., to compete in the North American championship. Grand prize is a new, fully loaded New Holland 200 Series skid steer loader (valued at $35,000) for the winner’s sponsoring company, and $5,000 plus New Holland gear for the driver.

New Holland Construction and New Holland Agriculture will only send the Super Boom Road Show to 34 dealer locations across the United States and Canada this year.

The grand opening event also will feature food, beverages, face painting and horse-drawn carriage rides for children, an inflatable jump house and Cornhole games.

Posted by Mary Slepicka