New powersports online marketplace gets V-twin exposure via classifieds

Publish Date: 
Dec 28, 2010, an online powersports marketplace recently created by classifieds powerhouse Raceway Media, is gaining exposure in the V-twin market by powering’s new classifieds section.

“Classified ads on Bikernet will reach the entire world 24/7 and offer products from all over the globe,” founder Keith “Bandit” Ball says in a press release. “This will allow Bikernet’s existing sponsors, along with distributors, dealers and riders, another pipeline to move product or to offer special deals.”

The SprocketList-powered classified section on Bikernet is featured in a banner ad on Bikernet’s home page, and readers can link through via the pull-down menu bar. Bikernet classified news, specials and other deals are featured in Bikernet’s “Thursday News,” as well as in the “Bandit’s Cantina Sunday Post” every week.

“Partnering with Keith Ball, arguably the ‘King of the Biker Culture,’ and his successful online effort is instrumental in helping SprocketList connect with the important custom V-twin niche,” says Joe Tripp, formerly the executive director of digital operations at Speed Channel and now president of “We welcome the loyal Bikernet readers to the SprocketList family and look forward to watching this area take off.”

Launched this past September, offers powersports enthusiasts an easy-to-use platform for buying or selling motorcycles, ATVs, snowmobiles, personal watercraft and associated gear, parts and accessories. Basic listings are free, and there’s never a fee for buying. Advertisers have the option to upgrade their ads to include premium features, or to reserve a premier position on top-level pages.

Ads placed on SprocketList are visible throughout an entire network of classified sites powered by the same core technology and database. Raceway Media Group, previously focused on the auto racing segment, claims to have built a network that boasts nearly 1 million unique visitors and more than 70 million page views per month. Its myriad partner sites include marquee names such as ESPN Outdoors, and Autoweek., its core property (and sister site to, claims to be the world leader in online four-wheel motorsports classifieds.

For more information on advertising and private-label classifieds opportunities, visit or contact Tripp at 803-287-1719 or

Posted by Arlo Redwine