New service converts dealer's mailing list into e-mail contacts


Powersports dealers, manufacturers and distributors are now using TowerData’s Email Appending service to convert customer mailing addresses into e-mail addresses.

Among these companies, according to TowerData, are BMW Motorad, Ducati, KTM, Mustang Seats, Star City Motorsports, GP Sports, Apache Motorsports, Mission Motorsports, Cycle Parts West and numerous Harley-Davidson dealers (including Los Angeles Harley-Davidson and Anaheim-Fullerton Harley-Davidson).

Email Appending uses the mailing name and address to find the e-mail address. TargetData claims that on average, 20 percent to 35 percent of the names are accurately matched and verified to e-mail addresses. All e-mails are permission-based and CAN-SPAM-compliant.

TowerData, a decade-old company based in New York City, provides a free Match Report to help potential clients determine how many e-mails they can obtain from their mailing database. For more information, contact TowerData ( at 866-377-3630.

Posted by Arlo Redwine