We all know bikers roll ... but did you know they also rock?
The MIC (Motorcycle Industry Council) made this connection and launched a
new social networking website that proves that motorcycles are not just for
Dad and his "Harley-loving" friends.
Branded as RockMoto (www.rockmoto.com), the new website launched its Beta
release in December 2008 and is already creating a buzz in the industry.
With the support of the U.S.-based operations of Honda, Yamaha, Kawasaki and
Suzuki, moto enthusiasts of all ages are discovering this new online
community to be an edgy, fun place to connect.
Designed and developed by Orange County full service web firm, Trinet
Internet Solutions, Inc., RockMoto.com was developed with cutting-edge
features and social networking best practices, including:
Pandora-enhanced music player: "A lot of the same emotions we get from
music, motorcyclists also get from motorcycles," comments Jessica Prokup,
host and inspiration for the new website. A partnership with Pandora allows
community users to submit their own rockin' playlists to the site and
duplicate it on their online profile.
MotoMatch: An online matchmaker that connects you with other riders for the
ultimate moto networking experience. With MotoMatch, users are paired up
with others who have similar riding interests. New riders can learn
alongside other new riders, or they can learn from a mentor by pairing up
with more experienced motorcyclists.
Bike Comparison: New to riding and don't know what bike best suits you? This
tool is an advanced web wizard that recommends bikes to buy based on a
user's style, riding ability and the types of riding they'd like to do.
Online Videos: In 2009, if your website doesn't have video, it's probably
not achieving its maximum potential. Knowing this, RockMoto opted to make
video an integral part of the website. RockMoto publishes fresh videos every
week featuring moto-enthusiast celebrities like Jason Freese of Green Day
and music artists such as Angels & Airwaves. Not only celebs can upload
videos though; this site appeals to the moto masses by encouraging users to
upload their own videos, post messages about them, comment or rank other's
videos, and share them with friends.
This is just the beginning. RockMoto has major plans to promote and grow
their community both online and offline.
"RockMoto is on the cutting edge of where Social Networking websites are
headed; it's so easy to get excited about what they're doing!" admits
Danielle Renner, director of Sales & Marketing for Trinet Internet Solutions,
Inc. "The whole team has such a positive and contagious energy and love for
music and bikes, it's easy to catch the RockMoto bug!"
"We have lot of ideas to grow this community and make it an awesome resource
and fun place to connect for new and experience riders. Moto enthusiast or
not, everyone should check out the site; if for no other reason, than to see
the awesome design and edgy style of RockMoto."