New Suzuki 'a turning point for our brand,' says Vandiver

Publish Date: 
Apr 2, 2013

BREA, Calif. - It's official: Suzuki Motor of America, Inc. (SMAI) is the sole distributor of Suzuki motorcycles, ATVs, marine outboard engines and automotive parts and service in the contiguous United States and Alaska. The new SMAI is the result of a Chapter 11 reorganization completed on March 31 by the former American Suzuki Motor Corp. (ASMC).

"We are pleased to announce this new company," said Suzuki's Motorcycle/ATV vice president, Larry Vandiver. "This is a turning point for our brand, and we look toward the future as we continue to offer industry-leading products as Suzuki Motor of America Inc."

SMAI will focus on the long-term growth in the American market, according to a press release issued today. For the powersports market, SMAI said it plans to launch “several exciting new products” this spring, plus more than 20 consumer events over the next several months so that customers can try out Suzuki's lineup of motorcycles, scooters and ATVs.

SMAI said it will also continue sponsoring championship riders at Supercross, motocross and road racing events throughout the country.

In addition to the motorcycle/ATV and marine operations, SMAI said it would continue to support Suzuki’s automotive customers with warranty service, parts and accessories. “Suzuki is committed to supplying automotive parts and warranty service,” said Suzuki’s director and division head of automotive service, Lee Raines. “We will continue to support our automotive customers with these services.”

In the marine market, SMAI said it will be marketing its flagship DF300AP, DF20A and DF15A, among other models.  This year also marks the return of Suzuki outboards, with the OEM present at bass tournaments featuring 2012 BASSMASTER Rookie of the Year Brandon Card.