In an effort to capitalize on the company's reported sales increases and growing brand awareness, Ural Motorcycles has launched a new website and a multi-platform social media attack.
The new website, which can be found at www.imz-ural.com, has undergone a complete transformation. Ural chose a minimalistic design, one which focuses on interacting with its customers rather than what is says is heavy design and messaging inherent at other OEM sites.
Maximizing page impact, images and information take center stage, Ural says. Aside from product pages, Ural offers web viewers and customers the ability to download owner’s manuals, review parts catalogs, find a local dealer and stay in touch with the company via Ural's blog.
Ural also is mounting a forward initiative on social media, including Facebook, YouTube, and Twitter. “I truthfully believe we were one of the first OEMs, to establish pages on Pinterest and Tumblr," says Jon Bekefy, Ural's marketing communications director. "The benefit of these two platforms has been huge, and the knowledge we gain from social media is incredibly useful. All of our efforts are based on being in front of our audience and spreading our message in our own self-reliant manner.”
On the back end, Ural is using AWS (Amazon Web Hosting), a strategic move that enables the OEM to increase its server size and speed as the demands on the website grow. Page structure and design is based on Wordpress, so Ural can develop its own page architecture and layout quickly.
Posted by Dennis Johnson
Like Dealernews’ Facebook page: