News Bites from Buell, Polaris, Bajaj and Kawasaki

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Buell Kawasaki Polaris Bajaj briefs news

Buell Motorcycles has hired MDC's Crispin Porter + Bogusky as its lead advertising agency, replacing Laughlin Constable, which had handled the Buell business for 14 years. Buell typically spends from $500K to $1 million a year on ads, according to AdWeek.com. (Unrelated: we hear Honda and Suzuki are also doing agency reviews...)

Polaris says it will share technology and co-develop and supply specialized work vehicles with Bobcat Co. The first product of this "long term strategic partnership" is scheduled for late 2010. Both companies market side-by-side utility models.

India's Bajaj has raised its ownership stake in KTM Power Sports AG to 31.72 percent, from a previous 26.22 percent.

Kawasaki dealers can include CycleTrader.com online banner ads as a sanctioned cooperative advertising item, thanks to a deal struck by the classifieds specialist and the OEM. "Clicking on a CycleTrader co-op banner ad will lead the customer exclusively to Kawasaki new and pre-owned inventory — a huge benefit for our dealers," says Cinder Strahl, senior coordinator for co-op advertising at Kawasaki.