KYMCO scooters and ATVs will be used trackside at all NHRA drag racing series events in 2010. The marque becomes the Official Scooter and ATV of the NHRA under a sponsorship agreement announced this week.
KYMCO will provide the association with vehicles to use at the Full Throttle Drag Racing Series events and at NHRA's five owned and operated drag racing facilities. As an NHRA official sponsor, KYMCO USA will receive visibility at the NHRA drag races and throughout the association's various media platforms. This is the first sponsorship agreement between NHRA and KYMCO.
"The quality scooters and ATVs that KYMCO USA provides NHRA will certainly help our Safety Safari team as well as our track officials do their jobs in a more efficient manner," said NHRA senior vice president of sales and marketing Gary Darcy in a prepared statement. "In turn, we feel the partnership will offer exceptional exposure opportunities to generate awareness and recognition for KYMCO USA."
Posted by Mary Slepicka