North America now Ducati's top market

Publish Date: 
Jan 19, 2012

Ducati North America reports a 43 percent growth in motorcycle sales in 2011, compared to 2010. The company also states that it has a record market share in the U.S., Canada and Mexico — all of its territories.

For the first time, North America now is Ducati’s No. 1 market, the company says. “Growth in the North American market is a top priority for Ducati. North America’s outstanding performance significantly contributed to Ducati’s global success in 2011, which has been a record year for us in terms of global sales, market share and profitability,” said Cristiano Silei, CEO of Ducati North America. “This year, the company made substantial investments in new product, key personnel and in the strength of our distribution network. These elements, combined with an array of extraordinary products, including our new Superbike, the 1199 Panigale, will continue to fuel our growth in 2012 and beyond.”

Also helping to achieve this feat is the fact that the Ducati Performance collection of apparel and accessories has grown significantly, with a 50 percent annual increase. Its Diavel was voted “Best Cruiser” of 2011 by various motorcycle magazines, the company says, and the Multistrada also has received accolades, having been voted “Best Open Street Bike” by Cycle World for two years straight.

Ducati’s plans for 2012 include a refocusing of its efforts in the sportbike category, the company says. New offerings will include the Diavel AMG, the recently announced Diavel Cromo and the Streetfighter 848.

Ducati North America also will launch a “new retail identity initiative” aimed at enhancing the Ducati customer experience.

“The introduction of the retail identity program demonstrates Ducati’s commitment to its core brand values, while building a complete and seamless shopping experience for customers,” said Dominique Cheraki, General Manager of Ducati North America. “We are dedicated to a continual investment in the functional and emotional quality of our products, as well as the premium retail experience.”

Posted by Cynthia Furey