Northridge Announces Launch of Maxxis International Tire Manufacturer Web Site

Northridge, the Premier Microsoft Gold Certified Partner in the Southeast focused on Business Intelligence (PerformancePoint), Corporate Portals (SharePoint), Application Development (.NET), and IT Infrastructure, is proud to announce the launch of the new website for Maxxis Tires located at With more than four decades in the industry, Maxxis is widely recognized as a global leader in providing high-quality tires products for autos, light trucks, motorcycles, ATVs, bicycles, trailers, karts, and industrial. The new Maxxis website leverages intuitive navigation, rich interactive messaging, and a robust content management framework.

Maxxis approached Northridge seeking a new, more attractive website visual design to generate interest and provide a fresh new look for their brand. In addition, the new Maxxis site needed to clearly communicate the various categories of Maxxis products (autos, light trucks, motorcycles, ATVs, bicycles, trailers, karts, industrial), provide internal Maxxis personnel with the ability to update their product categories and news events as needed, and link to ecommerce for easy online purchasing.

Northridge provided Maxxis with a comprehensive solution utilizing intuitive information architectures that provide site visitors with clear direction to their desired product application needs. The new Maxxis sites leverages a content management framework built on Microsoft technology that allows internal Maxxis personnel the ability to update product information, press releases, and news events as needed. Northridge Interactive, the interactive marketing and design division of Northridge, designed the overall user experience to be consistent with existing Maxxis branding utilized in Maxxis marketing collateral. The new site is yet another example of Northridge and Northridge Interactive teams providing an end-to end solution allowing the client to leverage a single partner for both their web design and development needs.

“With the Maxxis website project, we brought together the advanced functionality of a content management framework with the creative elements from our in-house interactive team to meet the client’s overall goals,” said Matthew Johnson, Director of Project Management with Northridge. “Maxxis can now easily update their site with new product information and news and events, and site visitors can now view product details and related content in a single comprehensive location. All of this combines to drive site visitors, retention, and ultimately increase bottom-line sales of Maxxis products.”