CASTLE ROCK, Wash. – A hobby turned into a business for Jeff Hart, who opened NW Motorsports repair shop in May and is doing brisk trade.
Hart and his family have ridden ATVs for more than a decade, so he knew the difficulty of finding parts and service in the Castle Rock area.
“Up here, pretty much everybody rides something, whether it’s a bike, an ATV or a snowmobile,” Hart told the Daily News. “It’s not like it was impossible (to find parts), but just more inconvenient.”
Hart, a former towing mechanic, can repair almost any small vehicle in his shop, and he’ll pick up and return vehicles to customers’ homes. Hart tries to tailor his inventory of parts and gear to the local market, and will order whatever customers need if it’s not on the shelf. His wife, Tina, and their sons Cooper, 15, and Nick, 16, help run the NW Motorsports retail store.
The repair shop accounts for as much of his revenue as the retail store, he said. Competitive pricing and Castle Rock customer loyalty have helped fuel growth, Hart said.
He recently launched a new advertising effort, sets up booths at local events and sponsors several local races and riders.
“We’re trying to get very involved with the local things, let people see us out and involved in the community,” he said.