BLUFFDALE, Utah - Ogio International will open its first Chinese retail store Oct. 30 in Beijing.
"Our success formula of developing unique adrenaline-raising styles with intelligent design features sparked our rapid growth over the past four years,” said CEO Tony Palma. "We are proud and excited to introduce a collection, specifically selected for the Chinese market, at our first retail store in the brand new, upscale Aegean Beijing Shopping Mall. Located in the busy district on North 3rd Ring of Beijing, the modern design of the building, along with the world’s leading fashion companies as anchors, is destined to be a new attraction for Beijing residents.”
Styles such as OGIO's Renegade and Newt collections along with several new collections of woman's bags have led the growth in the company's ‘lifestyle bag’ sales. OGIO's motor sports and endurance sports collections were designed for adrenaline sports showcased by OGIO's 9800, Mach 5 and Endurance 9.0 bags.
"We have worked with our strategic business partner, EMG China, over the past 18 months in researching and strategizing how best to introduce OGIO to the market in China. The flagship store concept is one of the building blocks to our brand growth strategy in China,” said Mark Talarico, OGIO's vice president of international brand development.
Palma said OGIO plans to expand its retail outreach in China through a combination of shop-in-shops and other flagship stores to open over the next six to 18 months in Shanghai, Guangzhou, Hong Kong, Chongqing and Shenzhen.
EMG chairman James Chao said, “OGIO is a world-class brand that exhibits fashion, quality, and function that we feel will resonate highly with the Chinese consumer. Across all sectors in OGIO’s line of golf, endurance, powersports, and lifestyle products, we feel the potential of the OGIO brand is truly limitless in China.”
Posted by Holly Wagner