NEARLY 32,000 motorcycle enthusiasts from the Pacific Northwest attended last weekend's Cycle World International Motorcycle Show held at Qwest Field Event Center in Seattle.
Nearly 70 percent of show-goers made a purchase at the event, according to Jeff D'Entremont, show director from Advanstar Communications (parent of Dealernews.com).
Research conducted over the weekend indicates that the show had a solid mix of returning attendees (74 percent) and first-timers (26 percent). More than a third traveled over 50 miles to see the show.
"The show kicked off with very strong media coverage on Friday morning," D'Entremont said. TV spots featured the Ducati Freestyle Team and new bikes from Ducati, Harley-Davidson, Kawasaki, Star Motorcycles and Yamaha.
To generate interest in the shows (and the motorcycling lifestyle) from current non-riders, Advanstar management this year instituted a number of new features and programs, including a Tuner Girl model search competition, the Ducati Freestyle Stunt Team, and the Bikes/Beats stage show from TapouT. "Forty-five percent are 'more likely to attend' the shows based on our special features and programs, which is another reason why we have increased the product offerings to include something for everyone," D'Entremont noted.
The 2009-2010 IMS tour takes a two week break for the holidays, resuming New Year's weekend in Novi, Mich.
Posted by Mary Slepicka