Parsons adds Southern Thunder H-D to his dealership group

Publish Date: 
Nov 21, 2013

SCOTTSDALE, Ariz. - Bob Parsons has added Southern Thunder Harley-Davidson in Southaven, Miss., to his YAM Worldwide organization.

The third powersports dealership in Parsons’ portfolio, Southern Thunder is his first acquisition outside of Arizona. The deal also includes two alternative retail outlets, Graceland Harley-Davidson and Blues City Harley-Davidson, both in Memphis, Tenn.

Parsons, best known as the founder of, is the CEO and founder of Dealernews Top 100 dealerships Harley-Davidson of Scottsdale and Go AZ Motorcycles. Parsons is also the founder and CEO of Spooky Fast Customs, which creates customized motorcycle designs and fabrications.

“We have a real opportunity to leverage the seasonality of the Arizona and Mississippi markets and the talent at all three dealerships to deliver a world-class customer experience,” said Parsons.

"Southern Thunder will be a lifestyle dealership, similar to the Harley-Davidson of Scottsdale store, but with a high dose of Southern hospitality,” Parsons announced.

Southern Thunder was rated one of America’s nicest facilities by the Harley-Davidson Retail Environment Group. The dealership is the second Harley-Davidson dealership in the country to achieve Leadership in Energy and Environmental Design (LEED) certification and the eighth building of any type to achieve similar status in Mississippi.

Posted by Holly Wagner