MADISON, Wis. – ICON approaches fall 2012 with apparel, armor and accessories designed to enhance fit and comfort levels in a variety of styles and colorways, and launches some adventure-touring gear designed to get the masses excited in the showroom.
The brand is showcasing its lineup this week in Madison at the Parts Unlimited/Drag Specialties NVP. Parts reps received their briefing yesterday, and dealers attending the NVP will see the new styles this weekend.
ICON has printed 300,000 copies of its Fall 2012 Limiter publication – an 88-page, perfect-bound mini-guide that dealers can insert into the shopping bag with every ICON sale. Limiter, which tells the story of the fall 2012 lineup and includes two ICON stickers, is designed to generate buyer interest in additional ICON products after the initial sale, thus facilitating repeat business at the dealership.
ICON also has developed new wall graphics that will be available to dealers.
OUTERWEAR. One of the most interesting products in the fall 2012 launch is the men’s resin-coated denim/leather ICON 1000 Outsider Convertible Jacket ($525 to $575 depending on size), which has zip-off forearms that convert it to a short-sleeved garment with extra protection in the shoulders. Constructing the piece requires extra work: The jacket is first cut and completely assembled, then disassembled to separate the denim and leather components. The denim is then given a proprietary wash, texture and coating to achieve a “unique resin finish” that won’t transfer off, like wax-coated materials. The jacket is then reassembled and fitted with D3O CE-certified armor on the back, shoulders and elbows. The Outsider features an action back so riders can pull their arms forward more easily, and a removable insulated vest liner.
The new men’s Associate Vest ($400 to $450, depending on size) is a slimmer sleeveless design made from antiqued drum-dyed cowhide, suited for riders who want a clean look (or a blank palette on the back for an insignia). It features a removable D3O CE-certified back protector.
The retro-styled, sans collar Chapter jackets ($600 to $650 retail, depending on size) add red to the colorways, joining black with red piping, Cutter Brown and Interceptor Grey. Chapter jacket sizes range from men’s small to 4X. The women’s Federal Jacket (same price ranges, see photo) is the double-breasted, belted style available in black with red piping and all-red. Both the Federal and Chapter lines feature full D3O removable armor.
The Device leather and textile jackets provide a clean look and are priced about $200 lower than ICON’s higher-end leather garments, said ICON representatives. They feature autolook YKK zippers, mechanical expansion paneling and a sectioned rear collar that doesn’t bunch up under a helmet. The Device jackets have articulated arms, CE-approved elbow and shoulder armor and a removable wind-resistant liner. On the matching Device pant, ICON designers placed the zipper on the inseam, away from outside-leg impact area (reps said the inseam zipper also makes it easier to put on and take off the pants). The pre-curved knee is adjustable, and an inside zipper in the pocket lets the rider get to his jeans pocket underneath.
The sportbike-focused SB1 collection becomes even more vibrant with mesh jackets ($225 retail) and matching helmets ($250) in blue, gray, green and red (see image, left), plus a “rose” color in the women’s line. The jackets feature ICON's attack fit for sportbike riders, removable CE-approved Field Armor, gathered stretch panels for more comfort and mobility and to keep the jacket from riding up, and a removable insulated wind-resistant liner.
ADVENTURE TOURING. ICON approaches adventure-touring fans with the new Patrol Raiden waterproof “Paris to Dakar” tribute jacket ($450 to $475 depending on size), designed to look like a race team all-weather jacket sporting decals from Motul, PIAA, Ohlins, Cometic, Renthal and K&N. This jacket (right) is designed to be a dealer apparel section’s focal point, luring the KTM, Ducati and BMW fans in particular with colorways in orange, red and gray. This is a fully seam-sealed piece with waterproof zippers for all-season riding. It has a removable internal armor package, hydration pocket and reflective panels. Matching pants are available for $340 to $360 retail.
The lightweight Variant Carbon Cyclic Helmet, in carbon or FRP form, is not a repurposed MX helmet, ICON reps are quick to point out. The Variant has been designed from the ground up as a crossover model weighing only 1,650 grams, with a 3D molded optically correct shield and multiple air intake and exhaust vents.
ACCESSORIES. The ICON 1000 Elsinore boot line gets a jump with the micro-release of the very limited-edition Glory model for $265 retail. Only 100 pairs of the red, white and blue boots were made. The new “old school” El Bajo Boots ($190), a shorter version of the Elsinore, are available in black and brown versions.
ICON’s new touchscreen gloves – the Device for men ($120) and the Justice for women ($110) feature a TouchTec leather palm that reportedly provides much longer wear than other touchscreen gloves on the market, ICON reps asserted. In the 1000 line, the new Turnbuckle glove, available in Covert Green, black and Glory, features enhanced fit and feel, with D3O armor integrated into the main knuckle.
Most of the products mentioned here and throughout the fall 2012 line are either available now or will be available by the second week of September, ICON reps said.