Parts NVP: Ballistic offers 3-year warranty on new lithium batteries

Publish Date: 
Aug 20, 2011
By Mary Green Slepicka

MADISON, Wis. – A Parts Unlimited rep called it a “beer bong battery.” And it may be an easy way to remember how the new lithium ferrous phosphate batteries from Ballistic Performance Components perform. They deliver a high amount of power over a very short time, and then recover quickly. And that’s ideal for starting a powersports vehicle, according to Ballistic.

The battery company's senior officials were at the Lemans NVP show in Madison this week to field questions on the new line of batteries and accessories. Parts Unlimited representatives peppered the company with dozens of questions ranging from the benefits of the technology to information on warranties and dealer margins.

Lithium ferrous phosphate (LiFePO4) batteries are the latest in the lithium ion world. They’re small, they’re lightweight, they can be installed in any direction because they’re dry, and they have been tested to have twice the service life of lead-acid batteries. They’re reportedly nontoxic and considered “green.” Plus they lose only about 10 percent of their life over the course of one year, so you don’t need a trickle charger to keep them operational.

Ballistic’s new EV02 Battery is quite a bit smaller than the OEM battery, so the company provides foam in the packaging to make up the difference between the size of the lithium battery and the size of the OEM battery box. Ballistic’s smallest battery powers 50cc-and-under engines; the largest, a 16-cell with 500 cold cranking amps, can start up 1500cc engines. Prices range from $49.95 to $269.95.

Ballistic has a couple of competitors, Shorai being one, but it aims to gain market share through quality (Ballistic claims the most powerful LiFePO4 battery on the market), warranty and a “Made in the USA” marketing message (the batteries are assembled in Plymouth, Wis.). The company’s three-year warranty (for original owners) offers full replacement value for units up to 6 months from date of purchase to 25 percent replacement for 24 to 36 months out from purchase date.

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