Parts NVP Update: Alpinestars Seeks Market Share Gains Via Lower-Priced Products


Aware that more customers may be attained through a larger line of lower-priced products, the folks at Alpinestars have a number of new, competitively priced apparel items, gloves and boots ready for delivery to dealerships.

"We want people to know that we don't offer only products with premium price points, but have something to fit every budget," Alpinestars' Marcus Guerrero tells Dealernews.

Among the products introduced for Fall 2009:

Kinetic Drystar Jacket: Medium-length urban-style jacket uses concealed yet functional chest and back technical protection and has a removable, full-sleeve quilted thermal liner with knitted finishing at neck and wrists. Available in tarmac and anthracite. Sizes S-4XL. (MSRP $299.95)

Messenger Waterproof Jacket: Belted, 3/4 length commuter jacket with four front cargo pockets, CE-certified Bio-Armor elbow and shoulder protectors and a removable, full-sleeved quilted thermal liner. Available in black and desert. Sizes S-3XL. ($199.95)

Verona Waterproof Jacket: a regular-length jacket of minimalist design, outfitted with CE-certified Bio-Armor in elbows and shoulders and a removable, full-sleeved quilted thermal liner. Available in black, dark gray and desert. Sizes S-3XL. ($179.95)

Axiom Denim Pants: Constructed of abrasion- and tear-resistant cotton denim with internal Kevlar reinforcements in knees and seat. Slightly articulated knee with internal pockets for fitting Smart protection. Available in indigo and black washed. Sizes 28-38. ($159.95)

Urban DNS Pants: A waterproof casual riding pant for cold and wet weather commuting, but with enough style to wear off the bike. Features snap tabs for adjusting fit in waist, horse rider-style reinforced seat area and internal knee pockets ready for Smart protection inserts. Available in black wash. Sizes 28-38. ($159.95)

Stella T-Lux Waterproof Jacket: Cut, shaped and sized specifically for female comfort, this jacket features a removable and wearable full-sleeve thermal liner. Comes with removable CE-certified elbow and shoulder protectors, and chest and back pad compartments with PE protective padding (Alpinestars Bionic chest and back guards available as accessory upgrade. Available in black and cream. Sizes XS-2XL. ($249.95)

Stella Verve Denim Pants: Designed for women and made of abrasion and tear-resistant Kevlar reinforcements in the knees and seat. Features contrast stitching, doubled belt loops and rear pocket closure tabs. Zipper terminates prior to hem to allow for custom sizing. Available in black wash. Sizes 2-14. ($159.95)

Winter Tech Performance Top/Bottom: Developed for cold weather riding with double-density, moisture-wicking hypoallergenic and bacteriostatic material that will not melt under abrasion. Compression-fit. Sizes XS-2XL. ($109.95/$99.95)

Apex Drystar Glove: A full length gauntlet style glove with a goat skin chassis featuring padded textile palm reinforcements, molded PU knuckle and foam padding on fingers, and an insulated velour lining. Available in black, red/black and blue/black. Sizes S-3XL. ($89.95)

SP-8 Glove: Entry level sport riding glove. .85mm full-grain leather chassis with synthetic suede palm, stretch Lycra flex panel on wrist and PU knuckle protection. Available in black, red, orange, yellow and blue. Sizes S-3XL. ($79.95)

Stella SP-8 Glove: The same make-up of the SP-8 glove for men, but sized and shaped for a woman's hand. Available in black, pink and light blue. Sizes XS-XL. ($79.95)

Scout Waterproof Boot: CE-certified, made of PU-coated leather for durability and abrasion resistance, and 100 percent waterproof construction. Internal shin reinforcement layered in leather, removable PE padded foot bed and a stitched sold of rubber compound. Three-buckle closure and Velcro pull flap for adjustable closure. Available in black. Sizes 5-13. ($279.95)

Mille Shoe: A "driving shoe" styled for the motorcyclist. Features abrasion and water-resistant suede upper, breathable mesh liner, shift pad panels, inner toe and heel reinforcements and off-set lace system. Available in black. Sizes 6-14. ($169.95)

Alpinestars products are available exclusively through Parts Unlimited.

—Submitted by Guido Ebert