The pavilions at Dealer Expo offer a new kind of shopping experience

Publish Date: 
Feb 13, 2010

INDIANAPOLIS, Ind. - There’s the old mantra, “location, location, location.” And then there’s “focus, focus, focus.”

Dealer Expo management took these to heart when mapping out more than a dozen exhibitor pavilions for this year’s show.

Get used to the segmentation, because it’s going to be even more pronounced for the 2011 show, when Dealer Expo is finally able to let out the seams in the newly expanded and renovated Indiana Convention Center.

But that’s next year. For now, here’s a guide to the Pavilions you’ll be able to browse through this weekend.

Apparel/Gear Pavilion: Roughly 22 outerwear, casual wear and leather companies will be exhibiting in the Apparel/Gear Pavilion, including Frogg Toggs, Napa Glove & Safety, ScooterGirls, Va VaVroom, the $2.95 Guys and Allstate Leather. Location: Second Floor

Helmet Pavilion: More than 30 helmet and helmet accessories makers will be in the Helmet Pavilion, including HJC, AGV, THH, AFX, VCAN, Galaxy, BlueAnt Wireless and Cardo Systems. Location: First Floor

Big Twin Pavilion: This popular Pavilion will feature nearly 30 exhibitors serving the V–Twin market, including Zan Headgear, Signal Dynamics, Eyeride, Leather Therapy, Bushtec, Find It Now, Bassani and Port-A-Chopper. Location: Second Floor

Business Services Pavilion: The Business Services Pavilion was a huge hit with attendees in 2009, and it returns in an even bigger footprint this year. More than 40 companies involved in dealer management systems, e-commerce, vehicle auctions, F&I and marketing will be on hand, including Geico Powersports, NextStep Computer & Software,,, MBA Insurance, DustyMoto, Shapes Unlimited, Counterman and the Motorcycle Mechanics Institute. Location: First Floor

New Vehicle Pavilion: If you’re looking at taking on a new line, then head to the New Vehicle Pavilion where roughly 25 makers/importers will be exhibiting, including Massimo, Sunright, Zero Motorcycles, QLink, Kandi, Vertika Trykes, Lance Powersports, RideMax and American Lifan. Location: Second Floor

Italian Pavilion: The always-popular Italian Pavilion is capably organized by ANCMA and the Italian Trade Commission, and this year features Husqvarna. Location: First Floor

China Pavilion: The China Pavilion, previously located in the Marriott and last year in the Lucas Oil Stadium, has at last moved into the Indiana Convention Center. The Pavilion, featuring more than 20 importers, will be open Friday through Sunday. Location: First Floor

New Exhibitor Pavilion: It’s always interesting to browse through the New Exhibitor Pavilion, which this year will feature Jet Tribe Apparel, DotGuard, IB Bike Lifts, Bushwacker Enclosures, Enfotrace GPS, and (in the running for the best exhibitor name) BikeCondoms Inc. Location: First Floor

Off-Road/ATV Pavilion: If the off-road industry has suffered a downturn, you wouldn’t know it by visiting this massive exhibit area, arguably the largest pavilion at the 2010 Dealer Expo. Roughly 100 companies will be exhibiting. Included are the big-name exhibitors like FMF Racing, O’Neal, Kolpin, Great Day, Gas Gas, Big Gun Exhaust, MTA and Husaberg/KTM and Racer X magazine. Location: First Floor

Sportbike Pavilion: Our sister publication, 2Wheel Tuner, again anchors the popular Sportbike Pavilion, featuring Hotbodies Racing, Brock’s Performance, Ricky Sanders Racing, Voodoo Industries, Bestem, Akrapovic and Luimoto. Location: First Floor

Taiwan Pavilion: The Taiwanese are back with a pavilion featuring Unilli, ComeUp Industries, Sportsman and more. Location: First Floor

Tire & Wheel Pavilion: Rubber and chrome abound in the Tire & Wheel Pavilion, so send your tire expert here to see Duro, GBC, Modern Tire, Bridgestone, Buchanan’s Spoke & Rim, Achieve Rubber, Pirelli/Metzeler and Central Wheel Components. Location: First Floor

Tools & Equipment Pavilion: Lincoln Electric, Pro Ultrasonics, Argus Analyzers, Handy Industries and Titan Lifts anchor the popular Tools & Equipment Pavilion for your service managers. Location: First Floor