Photos: JT Racing gear — distribution plan still a question mark, CEO says


JT Racing USA last week thrilled motocross fans, especially baby boomers, by announcing the relaunch of the iconic motocross gear brand. Dealernews was present for the high-end collection's debut at the AMA Legends & Champions Weekend that ended yesterday at the Red Rock in Las Vegas. Scroll down for photos of all the gear’s color options, along with the ALS-02 helmet, the modern successor to JT’s ALS-2 helmet of the early ’80s. You'll also see two samples of casual wear.

JT Racing CEO David Dray says the company is still mulling over whether it will sell dealer-direct or go through a distributor.

Mitch Boehm, former Motorcyclist editor and current editor of Moto Retro Illustrated, is handling media relations for JT Racing. He says the company decided to sponsor the AMA Motorcycle Hall of Fame Induction Ceremony and launch its new line there after it learned that founders John and Rita Gregory were among the 2010 inductees. The Gregorys sold the brand in 2001.

JT Racing displayed its 2011 collection to journalists in a suite at the Red Rock where it also entertained prospective distributors interested in handling the brand. Also, in conjunction with the Concours d’Elegance Bike Show, it presented a collection of actual JT Racing gear once worn by racing legends such as Bob Hannah, Broc Glover, Danny LaPorte, Johnny O'Mara, Ron Lechien and others (see video at bottom). Boehm says the company plans to use many of these legends — some of whom are already part of the JT team — to promote the brand in the coming year in advertising, catalogs and on its website, which will launch the first of the year.

We reported last week on some of the JT Racing gear’s features. In regards to the Classick pant, Boehm noted that the company uses lightweight and flexible vinyl in places where most other pant manufacturers use heavier molded TPR. The only exception is the JT Racing logo. Boehm also reminded us of the grade-A leather at the inner knees, as well as the high-back waistband to accommodate larger folks. Fabric fastener waist adjusters also help with fit, while the unique knee pad design flexes in all directions and allows optimum leg flexibility even with knee braces underneath.

The pant will probably retail for a bit more than the major brands’ high-end gear, while the jersey, two models of gloves and helmet will be priced similarly to other brands' products. (The boots shown below are Sidis.)

The jersey-pant-glove combos will go on sale in January; the helmet will hit the market in May.

Now for the rest of the pictures I shot quickly in the hotel room.