Pirelli names race vendor for Northeast U.S.

Publish Date: 
Feb 18, 2008

DEALER EXPO, Indianapolis - Pirelli Tire North America has named Innovative Motorcycle Research, Salem, N.J., as its newest race vendor for the Northeast region. Innovative Motorcycle Research was founded in 1992 as a motorcycle-service-and-repair business offering high-end custom rebuilds mainly for show bikes and race bikes. It also has provided engine rebuilds and dyno tuning services, and managed road and drag racing teams.

"Over the past 10 years, Innovative's road racing teams have relied on Pirelli tires to win multiple national championships. Innovative Motorcycle Research's familiarity with Pirelli products, its experience with racetrack operations, its focus on customer service, and is central location to Northeast road racing tracks, allows them to provide professional and quick service to its racers," according to Pirelli.

Innovative Motorcycle Research is owned by Richard Cronrath. The shop will provide racer track support at Loudon (New Hampshire), Summit Point (West Virginia), Beaver Run (Pennsylvania) and Thunderbolt (New Jersey) raceways.