Polaris ATV dealership opens in Woodstock, Ill.

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Industry veterans Karen and Ron Randazzo have opened Woodstock Power Sports in Woodstock, Ill., and plan to have a grand opening celebration next month.

The new dealership sells and services primarily Polaris ATVs, UTVs and snowmobles. Their former store in Florida, which closed in the mid-1990s, dealt mainly in Kawasaki and Suzuki.

“This is where Polaris wanted to be. We sent out a business plan, and Polaris responded,” Karen Randazzo told the Woodstock Independent.

The couple spent eight months looking for the right site and opened in mid-December. The store sells and services ATVs, UTVs and snowmobiles, and the Randazzos hope to offer motorcycles soon.

They plan to focus on customer service to make the business shine. Any changes in the product mix will be based on customer wants and needs, Randazzo says.

Since their former business closed, the Internet has changed the landscape, she says, bringing in more informed customers.

“They’ve done their research and know the best prices,” she says. The store has a Web site and Facebook page, and can be contacted at (815) 308-5705 or admin@woodstockpowersports.net.

Posted by Holly Wagner

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