Polaris CEO issues ALS Ice Bucket Challenge to dealers

Publish Date: 
Aug 25, 2014

MINNEAPOLIS, Minn. – Polaris Industries Inc. chairman and CEO Scott Wine has challenged the Polaris dealer network and several CEOs to join the Ice Bucket Challenge to raise awareness and funds for ALS.

Wine joined the viral campaign by completing the challenge Aug. 22, after accepting the challenge from Dan Ariens, president and CEO of Ariens. Wine in turn nominated Bahram Akradi, founder and CEO of Lifetime Fitness, Michael Guyette, president and CEO of Blue Cross Blue Shield of Minnesota, and the entire Polaris dealer network. Wine said in his video that if 100 Polaris dealers accept the challenge, Polaris will donate an additional $10,000 towards ALS research.

“Polaris has a long history of giving back and is proud to support this effort,” said Wine. “We encourage our strong network of dealers to accept the nomination or donate to an ALS charity.”

Polaris has been involved with the Black Woods Blizzard Tour, a snowmobile ride to fight ALS, since its inception 15 years ago. Since then, Polaris employees have raised more than $900,000 for the cause and are hoping to hit the $1 million mark in 2015.

From a press release