Polaris consolidates sales, service, marketing efforts under Larson

Publish Date: 
Jan 3, 2014

MINNEAPOLIS, Minn. – Polaris Industries Inc. is merging its Polaris sales, sales operations, service, corporate marketing and interactive teams into a unified global customer excellence organization led by Tim Larson, vice president of global customer excellence, Larson, a former executive at Jostens, was hired by Polaris in August 2013. 

The change is effective immediately and has no impact on the Indian and Victory Motorcycles sales force, the OEM stated.

LarsonAfter Larson (right) was hired a few months ago, Polaris said it evaluated its channels and customer-facing initiatives before deciding to create a consolidated global customer excellence unit. By unifying all Polaris sales, marketing and interactive operations under Larson's leadership, the company is positioning to provide more seamless experiences for customers and dealers to drive greater satisfaction, sales and sustainable growth.

“By combining Tim’s extensive background in delivering industry-leading customer experiences with our dynamic, innovative leaders, we have created a unified team capable of delivering the premium end-to-end experience our customers expect,” said Scott Wine, Polaris chairman and CEO.

Mike Jonikas hands off sales and marketing to focus on the growth of Polaris’ snowmobile and Slingshot business units. Slingshot is set to debut later in 2014. 

The company announced that Bill Fisher, vice president and chief information officer, will retire from Polaris at the end of 2014. Matt Emmerich becomes CIO, reporting to Bennett Morgan, Polaris president and chief operating officer. Emmerich will be responsible for all IT-related operational and infrastructure support activities across Polaris's global enterprise. 

Fisher will work through 2014 supporting the transition; he also will continue to spearhead the Interactive and Rider X Initiatives in 2014, while serving as integration leader for the recent Primordial software acquisition. He has served as vice president since November 2007 and CIO since July 1999. Fisher also served as general manager of service, overseeing all technical, dealer, and consumer service operations since 2005.

Emmerich has been with Polaris since 2004. He started his career at Polaris as a project manager; his most recent role was director of applications. 

Posted by Holly Wagner