Polaris deal with Ariens may give dealers new opportunities

Publish Date: 
Dec 19, 2013

MEDINA, Minn. - Polaris Industries Inc. has entered a strategic partnership with Ariens Co., a Brillion, Wis.-based manufacturer of outdoor power equipment sold under Ariens, Gravely and other brands.

Both companies are expected to grow through exposure to adjacent markets while fostering innovation through shared technology and R&D investments, Polaris said.

The deal provides both companies access to expanded dealer channel opportunities. The two companies service complementary customer bases through well-developed dealer networks, and this partnership will create new sales opportunities for select dealerships in both networks, the company noted.

“This partnership will create an even stronger dealer network by bringing together the related categories of outdoor power sports and outdoor power equipment," said Ariens Co. President and CEO Dan Ariens. "Dealers for the two companies share a lot of commonality including the understanding of how to serve and service the customers in this outdoor space. With Polaris’ position as the global power sports leader, we are looking forward to collaborating on projects that drive results for both companies.”

The partnership includes supplying Ariens with a highly differentiated work vehicle. The vehicle, to be branded under Gravely, will have different performance and styling characteristics to meet the requirements of work-focused end users. 

“By partnering with Ariens, we bring together two leading and highly-respected companies that are well-positioned for growth,” said Scott Wine, Polaris chairman and CEO. “This partnership will enable Polaris to grow beyond our core powersports market, as we will reach new customers with innovative, relevant new products.”

Polaris has successfully executed similar partnerships in the past, notably its ongoing partnership with Bobcat Co. and Eicher Motors in India.

Ariens is a family-owned manufacturer with an 80-year history of making snow blowers, lawnmowers and other outdoor power equipment.

Posted by Holly Wagner