Polaris dealers to meet Indian Chief, new OHVs at next week's meeting

Publish Date: 
Jul 24, 2013

Off-road vehicle sales increased 7 percent from the second quarter 2012 to $619.2 million. This increase reflects continued North American market share gains for both ATVs and side-by-side vehicles.

Polaris North American ORV unit retail sales were up low double digit percentages from the second quarter last year, with consumer purchases of side-by-side vehicles climbing double digit percents and ATV retail sales up mid-single digits.

The company estimates the North American industry ORV retail sales increased mid-single-digits percent from the second quarter of 2012. North American ORV dealer inventories were up mid-teens percent from the second quarter of 2012 primarily to support new ORV product segments, but down sequentially from the 2013 first quarter, which the OEM anticipated, according to the report.

Sales for the motorcycles division, which includes both Victory and Indian motorcycle sales, decreased 6 percent to $49.9 million in the 2013 second quarter compared to same period last year.

The decline in the 2013 second quarter sales is due to the timing of shipments under the current order-taking process called retail flow management (RFM), which is closely tied to retail sales compared to the second quarter last year wherein shipments were made based on annual dealer orders and timing of production, Polaris said.

North American industry heavyweight cruiser and touring motorcycle retail sales increased low single digit percentages during the 2013 second quarter as compared to the prior year’s second quarter. Over the same period, Victory North American consumer unit retail sales also increased in the low single digit percentage range.

North American Victory dealer inventory increased over 2012 levels due to increased segment stocking as part the RFM order-taking process and an increase in the dealer count, the OEM stated.

Snowmobile sales totaled $8.5 million for the quarter compared to $8.9 million for the second quarter of 2012.

PG&A sales increased 33 percent during the second quarter 2013 compared to the same period last year, to $133.5 million. The 2013 second quarter sales increase includes the additional PG&A related sales from the recent acquisitions of Klim and Aixam. Sales of PG&A to customers outside of North America also increased 33 percent during the 2013 second quarter compared to the same period last year.

Sales in the Small Vehicles division, which comprises GEM and Goupil electric vehicles as well as Aixam, increased 190 percent compared to the second quarter 2012 to $33.7 million. While the Aixam Mega acquisition contributed a substantial portion of small vehicles’ 2013 second quarter sales growth, both the GEM and Goupil brands experienced an increase in sales during the quarter compared to the same period last year, Polaris stated.

Posted by Holly Wagner