MINNEAPOLIS, Minn. - Polaris has hired a former Jostens executive to lead a new Global Customer Excellence initiative, likely with emphasis on digital marketing, that's set to involve Polaris corporate, its dealer networks, distributors and business units.
Tim Larson (see photo) has been named vice president of Global Customer Excellence and will begin work immediately, the OEM announced.
“Striving for customer excellence in all that we do is vital to Polaris’ efforts to continue growing and leading our markets, and we are excited to have Tim joining us to spearhead this effort,” said Polaris Chairman and CEO Scott Wine. “For nearly 60 years we have developed world-class products. To drive continued growth, we must take this solid foundation to the next level by creating a unique and identifiable world-class customer experience. Tim brings an extensive professional background perfectly suited to the demands of this new role.”
Polaris explained the new initiative: "With the growth of digital technology, the retail environment is more dynamic than ever before. Leading companies must stay ahead of customers’ rapidly changing expectations. For Polaris, this means delivering excellence at each customer touch point, across its current global dealer network, business units, channels and technology, as well as evaluating strategic expansion of distribution channels and customer base. To address that need, Polaris created this new leadership position directly accountable for those intersections to deliver a truly differentiated customer experience. Larson will have overall responsibility for creating that experience, working collaboratively across the organization and network."
Larson for the past five years has been president and CEO at school yearbook and class ring company Jostens Inc. "His strong background in general management, sales, marketing, digital campaigns and developing multi-channel capabilities closely aligns with this new role," Polaris stated.
The OEM said it intends to grow through a collaborative effort between Larson, Polaris dealers and leaders from across the organization, including North American and International sales, service, business units, digital channels. "Ultimately, this team will develop a comprehensive win-win strategy for Polaris to become a customer-centric, global enterprise. This effort will initially focus on North America, but will grow to encompass Polaris’ entire global footprint," the company noted.
Posted by Mary Slepicka. Press image courtesy Polaris