Polaris honors three dealerships in Hall of Fame


Polaris Industries Inc. has honored three dealerships and three individuals for their long-term contributions to the company’s success by inducting them into the Polaris Hall of Fame at the National Sales Meeting held this week in Nashville, Tenn.

The 2011 Polaris Hall of Fame inductees are:

  • Hawkins Equipment Ltd., a Polaris dealership since 1965, when Basil Hawkins started selling Polaris snowmobiles from his new lawnmower repair shop in Fredericton, N.B., Canada. He sold the business to his son and daughter-in-law, Brent and Elva Hawkins, in 1987, and they have continued to provide Polaris snowmobile and off-road vehicle owners with outstanding customer service, according to the OEM.
  • Carl’s Cycle Sales, a Boise, Idaho, dealership opened by Carl Struthers and his wife Liz in 1966. They became Polaris dealers in 1982 and developed a reputation as a leading source of performance products and tuning. Following Carl’s death in 1996, the family kept the business running strong. Owned and operated today by two of Carl and Liz’s children, Jack Struthers and Carrie Jolliffe, Carl’s Cycle Sales is a known and respected Polaris dealership and performance shop.
  • RideNow Powersports staffs its dealerships with avid riders, so RideNow personnel understand what customers are looking for and have provided valuable market insights to Polaris off-road vehicle product development teams, the OEM stated. RideNow Powersports is led by chairman Bill Coulter, CEO Mark Tkach and COO Bill Nash.
  • Jeff Bjorkman, who joined Polaris in 1990 as a manufacturing engineering manager and went on to become VP of operations before retiring in 2009. He oversaw vast expansion and modernization of the company’s Roseau, Minn., engineering and manufacturing operations, directed company manufacturing start-ups in Wisconsin and Iowa, and oversaw creation of the company’s state of the art product development center in Wyoming, Minn.
  • Norm Berg, who made invaluable contributions to the development of numerous significant snowmobile components and models as well as off-road vehicles and sub-systems. As a senior design engineer, manager of research and product development and senior staff engineer, he contributed to product development with his vision and ability to turn concepts into components.
  • Masatoshi “Mako” Iwasaki, a retired executive with Fuji Heavy Industries, a Polaris Hall of Fame supplier. For 31 years Iwasaki served as the primary liaison between Polaris and Fuji, a longtime engine supplier and partner in Robin Manufacturing USA, a joint venture engine manufacturer. The company credits him with helping to bridge the differences in the partners’ business cultures and languages, and nurturing the business relationship Fuji and Polaris enjoy to this day.

“It’s an honor for us to recognize the outstanding contributions these individuals made to Polaris growth and success, and the way these leading dealerships have helped built and represent the Polaris brand,” said Polaris CEO Scott Wine.

Posted by Holly Wagner