Polaris takes a minority stake in Brammo


Polaris Industries has taken a minority stake in Ashland, Ore.-based Brammo, a deal that gives Polaris access to Brammo’s proprietary EV powertrain technology while expanding Brammo’s brand reach.

Polaris CEO Scott Wine called Brammo “one of the most innovative and aggressive companies we have found in the electric motorcycle space. Our companies share a passion for performance, and we look forward to exploiting the numerous opportunities created by pairing Brammo's industry-leading electric powertrain technology with Polaris' vast array of market-leading powersports products.

"This is a small, but important, investment for Polaris in an electric vehicle market that we feel is poised for significant growth," he added.

In addition to potentially utilizing Brammo technology in its own products, Polaris will collaborate with Brammo to grow its core business.

Founded in 2002, Brammo develops electric vehicle technology including the Enertia line of motorcycles, capable of speeds in excess of 60 mph and ranges up to 80 miles on a single charge. Brammo plans to expand its product line to include high-performance sport motorcycles capable of more than 100 miles on a single charge, as well as a full line of entry- to high-performance dirt and dual-sport motorcycles.

"Polaris is a company founded on innovation and quality and, as such, their decision to partner with Brammo is a resounding endorsement of our technology," said Brammo CEO and founder Craig Bramscher. "This is a terrific scenario for Brammo's customers as we bring Polaris' legendary engineering, manufacturing, and customer service expertise to bear on our products."

Polaris has been on an investment tear in recent months, first buying Indian Motorcycle Co., then buying the GEM (Global Electric Motorcars) division from Chrysler Corp.

Posted by Holly Wagner

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