Polaris Visa card rewards dealers’ customers

Publish Date: 
Jun 25, 2013

MINNEAPOLIS, Minn. - Polaris and U.S. Bank have created the Polaris Visa card, which allows customers to earn points for every dollar spent at Polaris dealerships and for everyday purchases.

The points are then redeemable only at dealerships.

“This is a new venture for Polaris, and it’s a great way to offer their customers a way to earn rewards in the form of Polaris Cash to help them purchase the Polaris merchandise and services they want even faster,” said Robert Goeller, vice president of co-brand partnerships at U.S. Bank.

With the Polaris Visa, cardholders earn points on all of their purchases and can redeem those points for Polaris Cash. For example, for every dollar of net purchases spent on the card at a Polaris dealership, they earn two points. They also earn two points at gas stations and one point everywhere else. Once cardholders earn 2,500 points, they can redeem the points for $25 in Polaris Cash, which can be used only at participating Polaris dealerships.

“The Polaris Visa was created specifically for Polaris enthusiasts,” said Kelly Clawson, manager of financial services for Polaris Industries. “The partnership with U.S. Bank will let our customers earn rewards on all their purchases and then return to their local dealership to spend their rewards on top-of-the-line parts and accessories, Polaris apparel, or put it toward the purchase of a new vehicle.”

Posted by Arlo Redwine. Press image courtesy U.S. Bank