Polk Offers Data through MIC


Motorcycle Industry Council (MIC) members can receive a free report from R.L. Polk & Co. documenting all registered motorcycles on the road in the United States.

The Polk registration data includes motorcycle registrations from all 50 states, including states that require off-highway motorcycles, ATVs and scooters to be registered. The report includes make, model, year, category, segment, body style, cylinders, stroke and displacement.

The MIC says Polk data helps analyze market penetration, dealer development, distribution; planning for new products and projecting their life-cycles, catalog coverage, and Identifying new niche market opportunities.

MIC will deliver the report in excel format within about 10 days of receiving each order. More information and an order forms are available from Danielle Reaves, (949) 727-4211, x3130.

Polk also offers a mailing list of 4.9 million motorcycle owners, built from registration data from state DMVs. The list is updated every six weeks and complies with all privacy restrictions and legislation.