Arun Sharma, founder of Ducati dealership MotoCorsa in Portland, is now selling the Ducati-inspired CorsaCaffe line of gourmet coffees. The product launch follows his continuing venture in the wine market: CorsaVino.
Sharma says he went on an exhaustive search for the best coffee producers available. "Wine, bikes, coffee — quality always boils down to the people who crafted the product and the people they made it for," he says in a press release.
Sharma sourced beans directly from small farmers who have a commitment to quality. He then forged the CorsaCaffe relationship with Ristretto Roasters.
CorsaCaffe offers three distinct blends: Rosso, Nero and Decaffeinato, all fresh-roasted daily. Says the press release: “Even if you are not a coffee drinker, you may want to obtain the coffee as a centerpiece — packaging like CorsaCaffe’s has never been seen before.”
Posted by Arlo Redwine