Powersports Marketing newsletter gets some clarity

Publish Date: 
Jan 29, 2013

ATLANTA, Ga. – It’s clear that changes are on the way at Powersports Marketing: the first change is the new, clear envelope for the Ultra Marketing Machine (UMM) newsletter.

Based on the feedback the company received from a recent 20 Group meeting, dealer principals and general managers call the newsletter the “yellow paper.”

“Although technically the name is still the Ultra Marketing Machine newsletter, we’re happy to accommodate the yellow paper reference and we feel the new clear envelope will allow for easier identification among a dealership’s influx of daily mail,” said Rod Stuckey, president of Powersports Marketing.

Powersports dealers can subscribe to the free newsletter online at www.powersportsmarketing.com or by calling 877- 242-4472.


Dealership University and Powersports Marketing will be at the 2013 Dealer Expo, where Dealership University will host more than 20 business seminars Friday through Sunday. To register, click HERE.