Q1 2014 Dealer Sentiment Index: KTM dealer comments

Publish Date: 
Apr 21, 2014

The following comments were submitted by KTM franchised dealerships in the Q1 2014 Dealer Sentiment Index research study, produced by Baird Research and Dealernews

  • The steady progression of product development and promotion has made KTM a core part of our business. With the purchase of Husqvarna, we expect some confusion for the customer until Husky has its own platform. Hopefully the technology that Husky gets does not diminish the KTM advantage, just to facilitate the transition.
  • Always short of popular models, and that is good. Creates the urgency to buy.