Racer Kidd starts sports marketing agency

Publish Date: 
Apr 11, 2014

FORT WORTH, Texas -- Former motorcycle racer Mike Kidd has started a sports marketing agency specializing in sponsorship, sponsor activation, athlete and team management, public relations and event planning.

Mike Kidd Sports Agency will represent clients to maximize professional exposure and support, providing ongoing contacts with OEMs, industry leaders, sponsors, race tracks, promoters and media.

"For over 40 years, my passion and career has been devoted to the motorcycle industry and motorcycle racing," Kidd said. "I have been blessed with all the opportunities that have come my way while providing experience beyond my wildest dreams, and feel now is the time to put all that synergy into one company."

Kidd's professional racing career spanned from 1970-1983, and included wins in the 1981 AMA Winston Pro Grand National and ABC Wide World of Sports Race of Champions. He is an inductee into the American Motorcyclist Association Hall of Fame.

After his racing career ended, Kidd opened Boyd Raceway in 1983, created the AMA National Arenacross and served as vice cresident of Clear Channel Motorsports (now Feld Entertainment), AMA pro racing director of flat track and AMA pro racing director of sales. The AMA National Arenacross Series was the first televised motorcycle racing series on Speed, and Kidd landed TV coverage for the AMA Pro Grand National Flat Track Series on NBC Sports and MavTV.

Posted by Vince Guerrieri