Reel Brothers H-D ties up with Dells Raceway Park for rider club

Publish Date: 
Mar 22, 2011

Dells Raceway Park in Wisconsin Dells, Wis., has forged a marketing partnership with Reel Brothers Harley-Davidson of Mauston to create the Reel Rider's Club.

As part of the partnership, Dells Raceway Park will open the gates to the Reel Rider's Club to provide secure parking inside the DRP grounds for all motorcycle riders. The parking area will be inside the gates in the turn four area.

Club members will also be able to participate in DRP promotions, such as the monthly Bike nights to be held on the final Saturday night of each month during the 2011 season. Other cross-promotions and special offers will be announced later.

"Hundreds, perhaps thousands of motorcycle riders pass through the Dells area every weekend," DRP promoter Joe Graziano says. "Together with Dave and Rod Reel, we have some great ideas that will make this the place to be on Saturday Nights"

The dealer has stores in Mauston and Wisconsin Dells.

Posted by Holly Wagner