Its dealers are invited to take a load off at the invite-only Yamaha VIP Lounge where they can relax, have a refreshment, access the Internet, preview the goods and take advantage of show specials geared specifically for Yamaha dealers.
The OEM announced last year that it was expanding its aftermarket product offering and has since said it will be entering the distribution game by going up against the big three — Parts Unlimited, Tucker Rocky and Western Power Sports.
The company's presence as a vendor at Dealer Expo is chance to showcase its product offerings and let dealers know that its not only an OEM, but a serious aftermarket company. It will also give the company a stab at capturing some of the business its dealers are doing with the other distributors, says Maurice Murray, general manager of Yamaha's parts and accessories business.
Murray stresses that the company will only stock parts that have Yamaha applications or universal fitment and is being very selective about which products it picks up.
The OEM is using its inside knowledge of new models, along with dedicated in-house engineering and quality assurance departments, to beat other aftermarket manufacturers with Yamaha-brand P&A. This way it could have products available right when the new models hit the sales floor. Proprietary accessories will be integrated with the vehicle's original design.
Special invitations with details about the VIP lounge are being sent to Yamaha dealers. For further information, dealers can contact their accessories sales rep. Below is a preview of the invite:
Dear Yamaha Dealer,
We know the Dealer Expo can be hard on your checkbook and feet, we would like to extend an invitation to join us at the exclusive Yamaha V.I.P. Lounge. Come take a load off and give us an opportunity to earn your business. As a Yamaha Dealer you can enjoy:
Yamaha Accessory Representatives will be on hand to discuss show specials and exciting new Yamaha Genuine Accessories. All dealers placing an order during the show will receive a complimentary Yamaha Courier Bag*.
The Yamaha V.I.P lounge is in the Indiana Convention Center, Booth # 4711.
Invite required for entrance or R.S.V.P. at firstname.lastname@example.org. *Limit one per dealership.