Renli, SSR, Massimo dealer opens near Las Vegas

Publish Date: 
Aug 21, 2013

OVERTON, Nev. – An old dealership will become new again with the opening of Law Powersports, which recently won city permits and is planning a grand opening in mid-September in this town northeast of Las Vegas.

It helps that the dealer, which will specialize in Renli side-by-side vehicles from China, is moving into a downtown building that housed Polaris dealer Overton Powersports until it closed four years ago.

Dealer principal Chuck Law has a day job as a bellman at the Aria Resort in Las Vegas and started a sideline business as an importer. That led him to opening the dealership, he told the Moapa Valley Progress. “I was originally wanting to becoming a Renli distributor here in the states,” Law said. “But they only work with one distributor and that is already set up in Phoenix. So I decided I would like to have a dealership.”

With the only Renli dealership in Nevada and Utah, Law hopes the vehicles will catch on there as they have in Europe and the eastern United States.

“Their performance is more or less equivalent to the more popular Polaris RZR,” Law said. “But these are a lot less expensive. We have one in the shop here and we’ve have been taking it out into the surrounding desert; it handles just amazingly.”

The store will also carry a full line of SSR dirtbikes and Massimo ATVs, will offer service on all makes and models of motorcycles and ATVs, and will sell online.

“In addition to the local and regional area, we will also be an Internet-based dealer,” Law said. “We will be able to ship products to customers nationwide. So we won’t be entirely dependent on business from the local territory.”

Posted by Holly Wagner