Revive Your Ride! 101: Pump Up Aftermarket Sales


Revive Your Ride! is an industrywide campaign launched by the Motorcycle Industry Council’s Aftermarket Committee, aimed at helping elevate consumer interest in riding motorcycles, ATVs, scooters and other powersports vehicles while pushing to build more floor traffic and retail sales for dealers.

This weekend at Dealer Expo, the MIC has a host of activities designed to boost awareness of the Revive Your Ride! campaign. It starts today with a free breakfast for exhibitors at the MIC business center (Booth 4508). From 8:30 a.m. to 9:30 a.m., exhibitors can stop by for a bite and learn more about the program, which is built around a unified marketing approach that dealers can use to advertise sales, incentives, open houses and other activities.

The MIC’s VP of communications, Cam Arnold, says the industry group is also hosting a series of focus groups with selected dealers to fine-tune the program, understand the dealers’ perspective, find out what works and what doesn’t, and help determine the program’s direction.

These 40-minute sessions will take place today and tomorrow at 10 a.m., 2 p.m. and 4 p.m. in the MIC Business Center.

Additionally, Aftermarket Committee chairman and Dealernews columnist Eric Anderson will include Revive Your Ride! in his Dealernews Live! marketing seminar taking place today from 8 a.m. to 9:30 a.m, and tomorrow from 5 p.m. to 6:30 p.m.

The MIC will also have a Revive Your Ride! booth (3157) on the show floor.