Revive Your Ride! 2012 winners take home $13,500

Publish Date: 
Feb 7, 2013

IRVINE, Calif. - The Motorcycle Industry Council announced today that two dealerships won Revive Your Ride! Party Packs, and 13 customers collected a total of $13,500 in the Revive Your Ride! Year-End Giveaway.

Lisa Horney of Horney’s Custom Cycles in Fort Meyers, Fla., will be celebrating with a Revive Your Ride! Party Pack because one of her customers became the Grand prize winner after obtaining an entry code from the dealership.

“We’re very much looking forward to celebrating Brian Gibens’ win, and are inviting all our customers to join the party,” Horney said. “We have been participating in Revive Your Ride! since the beginning and have had several winners over the past few years, but this is our first Grand Prize winner. We will most definitely continue participating in Revive Your Ride! when it comes back in the spring.”

Horney has long known Gibens, who recently inherited his father’s Harley and plans to lower it front and rear, add a new seat and change the handlebars with his prize money.

“At first, I thought the phone call about winning was a prank,” said first place winner Tim Dietrich of Ithaca, N.Y., who has never won a contest like this. “I contacted the Motorcycle Industry Council to verify it and got really excited about winning the $1,000 gift certificate to Country Rode Motowerks in Fairport.”

After being picked at random from a pool of all Revive Your Ride!-participating dealers, David Preston of Ride West BMW in Seattle, Wa., won the second Revive Your Ride! Party Pack. “You made my day,” said Preston, manager of Team Ride West. “We can’t wait to get started thinking about ways to throw a good party.”

Although Preston didn’t have a winner in the Revive Your Ride! Year-End Giveaway, he has had several winners in past promotions. He said he feels that Revive Your Ride! brought new customers into his dealership. In preparation for the upcoming spring promotion, the team at Ride West BMW plans to promote Revive Your Ride! via social media, e-mail, Facebook and the store’s website.

Winners of the 2012 Revive Your Ride! Year-End Giveaway:

Grand Prize Winner
Brian Gibens, Cape Coral, Fla., $2,500

First Place Prize Winners
Jeff Huber, Concordia, Kan., $1,000
Greg Garrett, Hernando, Miss., $1,000
Kathryn Penno, Grand Rapids, Mich., $1,000
Matt Lamar, Coatesville, Pa., $1,000
Ron Hayden, Stapleton, Ala., $1,000
Ben Kempen, Lafayette, Ind., $1,000
Tony Ventrice, Plum, Pa., $1,000
Tim Dietrich, Ithaca, N.Y., $1,000
Shanna Berry, Los Angeles, Calif., $1,000
John Osborne, West Farmington, Ohio, $1,000

Second Place Prize Winners
Richard Beeson, Austin, Texas, $500
George Dewey, Hillsboro, Ore., $500

“We’ve been excited to offer this promotion to powersports retailers, for no investment at all, to help them boost floor traffic,” said Cam Arnold, the MIC’s vice president of aftermarket programs. “And we’re working hard on the Revive Your Ride! Spring Promotion scheduled to run April 15 through June 30. Retailers can sign up now.”

Aftermarket members of the MIC created and funded the Revive Your Ride! to build excitement for two-wheeling and to bring the riding community back to retailers of motorcycles, ATVs, side-by-sides, service and aftermarket parts and accessories.

Posted by Arlo Redwine