The first 300 dealers to sign up to participate in the MIC's Revive Your Ride! Fall Giveaway promotion will earn a chance to win a targeted direct marketing list specific for their trade area, using the Polk Motorcycle Garage Predictor.
"Polk lists help retailers reach new prospects and boost store traffic by communicating with individuals most likely to own certain types of bikes by brand, segment, cc’s, purchase type and purchase timing," the MIC stated in announcing the new dealer prize.
The Polk early-bird drawing is in addition to other dealer incentives tied to the Fall campaign, specifically a chance to win a VIP package to the 2012 Dealer Expo, Feb. 17-19 in Indianapolis. The VIP package includes a $500 travel voucher, three-night hotel stay, food, parties and more. The dealer of the grand prize winner will receive one VIP package, and the other travel package will be awarded from a random drawing of participating dealers.
The Revive Your Ride Fall Giveaway runs Oct. 15 through Dec. 31, offering retail customers the chance to win one Grand Prize of $10,000; one First Place prize of $2,500; or one Second Place prize of $1,000. The prizes will be awarded in the form of pre-loaded debit cards, which can be spent buying gear, parts, accessories, service and more.
“For no money at all, retailers can give their customers a shot at winning $10,000, $2,500 or $1,000,” said Cam Arnold, vice president-aftermarket at the MIC. “It’s another good way to bump up customer traffic, it supports new product introductions, helps move older product, encourages customers to come in for end-of-season service, offers another holiday gift idea for customers and much, much more.
"We’re also excited about the new incentives for participating retailers. Each prize is a really useful business solution, and two retailers will go to Indianapolis," Arnold added.
Retailers interested in participating may sign up for free at www.mic.org/reviveyourride. Participating retailers will receive two promotional posters and will have unlimited access to online downloadable flyers, postcards and other digital assets, according to the MIC. Each retailer will be issued a unique dealer code and then listed on the dealer locator on the public Revive your Ride! website at www.reviveyourride.org.
Consumers enter the Revive Your Ride! Fall Promotion by obtaining the entry code from their dealer, then going to www.reviveyourride.org, entering the entry code and completing the online entry form. Winners will be notified on or after Jan. 17, 2012.
Revive Your Ride! was created and is funded by the aftermarket members of the Motorcycle Industry Council to build excitement for two-wheeling and to bring the riding community back to the powersports retail community.