Revive Your Ride! sweepstakes awards $25,000 in prizes

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Hundreds of powersports retailers and 15 lucky contestants are cashing in this summer with the Revive Your Ride! Sweepstakes, the first industry-wide marketing campaign designed to increase retail traffic to dealers.

Funded exclusively by the Motorcycle Industry Council’s aftermarket members, the sweepstakes awarded 15 winners a total of $25,000 to spend on motorcycle or ATV-related products at participating powersports dealers. Nearly 4,000 customers picked up entry cards by visiting one of 240 participating dealers.

Jim Aldridge of Simpson, Kansas, won the $10,000 grand prize after stopping in at California Phil’s in nearby Concordia. “We’re certainly excited that the grand prize winner was one of our customers, but more important to us was the bump in floor traffic thanks to the Revive Your Ride! Sweepstakes,” said owner Phil Sudduth of California Phil’s. “We spent just $25 to get the Revive Your Ride! Sweepstakes kit, and we stand a good chance that Jim will spend all his money at our shop, so it was a low-cost, high-return promotion for us.”

The Revive Your Ride! Sweepstakes winners for the summer of 2010 are:

  • $10,000 Grand Prize Winner – Jim Aldridge, Simpson, Kansas
  • $2,500 First Place Winners – Chris LaFollette, Brownsburg, Ind.; Kevin VanArsdale, Plainfield, Ind.; Timothy McDonald, Cave Spring, Ga.
  • $1,500 Second Place Winners – Doug Sutherland, Laurel, Del.; Dave Mitsky, Camp Hill, Pa; Lance Bruhl, Salina, Kansas
  • $500 Third Place Winners – Lori Lesikar, Pflugerville, Texas;  Jeanette Bland, Rancho Mirage, Calif.; Brandon Nicklas, New Castle, Pa.; Shahonda Booth, Fort Walton Beach, Fla.
  • $250 Fourth Place Winners – Carmen Natalie, Ravena, N.Y.; Jessica Rice, Henderson, N.C.; Whitney McGee, Wake Forest, N.C.; Sharie Ramos, Mountlake Terrace, Wash.

Each of the 15 winners will receive a pre-loaded MasterCard with prizes ranging from $250 to the $10,000 grand prize.

The sweepstakes, which ran from April 15 through June 30, was the latest offering in the Revive Your Ride! promotional campaign. Launched last November by the MIC Aftermarket Committee, the program is designed to help powersports retailers create compelling reasons for motorcycle and ATV customers to visit their stores.

“The Revive Your Ride! Sweepstakes was intended to draw attention to products that are right for the times,” said Frank Esposito, MIC Aftermarket Committee chairman. “With the recession affecting consumer confidence and income, priorities have shifted. People say that they want to spend more time with loved ones on experiences that really matter. Riding with family and friends can be the perfect solution. And for some, there is an extra “feel good” benefit since commuting on a bike can also save time, money and the environment.”

Courtesy MIC.