LIBERTYVILLE, Ill. – A Harley-Davidson dealership that was facing foreclosure has been sold to Revolution Motorsports Group, an executive for the new owners has confirmed.
Lake Shore Harley-Davidson, which was facing foreclosure by a Colorado investment firm under its former management, is the newest addition to the Revolution Motorsports group. The litigation is not expected to affect the dealership under its new management.
The Revolution Motorsports group includes two nearby Chicago Harley-Davidson stores (Glenview and a downtown gear store); as well as Renegade Harley-Davidson in Alexandria, downtown gear stores Voodoo Harley-Davidson and Bourbon Street Harley-Davidson in New Orleans, and New Orleans Harley-Davidson in Metarie, Louisiana; Smokin’ Harley-Davidson in Winston-Salem, N.C.; and Harley-Davidson of Cool Springs in Franklin, Tenn.
Not much is expected to change physically at the Lake Shore dealership, said Andrew Gordon, chief operating officer for Revolution Motorsports. The new owners will retain the name and 80,000 sq. ft. showroom and service center in Libertyville.
“We’re going to try to continue the long rich tradition and heritage of the store,” he said. “We have a location already in the Chicago market. We think this area in particular is a large community of motorcycle enthusiasts. We think with our expertise in processes and procedures that we can deliver a premium customer experience that our customers deserve and Harley-Davidson expects.”
The new management took ownership Nov. 19 and reopened Nov. 20 without a hitch. Now plans include adding staff, adding digital and other merchandising enhancements and expanding customer events.
“We will be doing more hiring. We’re going to have enough staff to meet the customer needs. Right now we feel we need to add some people across the store,” Gordon said. “We fully intend to commit to a full-blown marketing effort to bring excitement to the dealership – bike nights, events and fun activities that that Harley-Davidson riders will enjoy.”