Ride in Peace: California dealer Ruth Richter

Publish Date: 
Aug 14, 2012

WINNETKA, Calif. - A private memorial is planned later this month for Ruth E. Richter, longtime owner of West Valley Cycle Sales Inc., who died late last month after a two-year battle with cancer. She was 89.

Richter and her husband Jay moved to Winnetka from Oak Forest, Ill., in 1950 and opened West Valley Scooter Sales. In 1956 the store began selling BMW Motorcycles, and today it is the oldest continuous BMW Motorrad dealer in the country, according to the Los Angeles Daily News.

Richter was also a transportation advocate and former Mayor Tom Bradley appointed her to the Rapid Transit District Board of Directors.

Richter was also active in Our Lady of the Valley Church and School.

In addition to Stever, Richter is survived by her husband of 70 years, Jay, 90; daughters Ruth Richter Stever and Delauris Richter Watson, and grandson Jay Carlson.

Posted by Holly Wagner