Ride in Peace: Freedom Cycles owner Michael Stanfield

Publish Date: 
Mar 26, 2014

KANSAS CITY, Mo. – The industry and dealer community mourn the loss of Top 100 dealer Michael Stanfield, owner of Freedom Cycles Inc. and Freedom Rally Racing, who died March 7 as a result of a scuba diving accident in Bonaire, Netherlands.

Stanfield started out selling Husqvarna motorcycles out of his garage. He opened his first dealership in 1976 in Warrensburg, Mo., sporting the name Freedom Cycles in honor of the nation’s bicentennial.

In 1981, Freedom Cycles moved from Warrensburg to Grandview, Mo. In 1995, Michael and wife Jenni built a 30,000 sq. ft. dealership, which still serves as the home for Freedom Cycles, to celebrate their 30th wedding anniversary. With the continued success of Freedom Cycles, the couple added another 45,000 sq. ft. to the existing building in 2010, in time for their 45th wedding anniversary.

Over 35 years in the industry, Freedom Cycles has won Top 100 Dealer honors 15 times.

The following is from the Freedom Cycles family:

From spending the weekend riding at local motocross events, enduros and hare scrambles to supporting the nearby motorcycle road course and motocross tracks to sponsoring charity rides and community events, Stanfield gave his heart and soul to the powersports community.

Stanfield spent decades racing locally and nationally and building relationships with those who shared his passion for the motorcycle industry. He enjoyed supporting the local tracks and riders and raced every weekend.

The natural camaraderie of the powersports industry flowed over to his personal adventures as he attempted his first Dakar Rally in 2011 at the age of 64. He tried again in 2012 after forming Freedom Rally Racing, a U.S.-based support team designed to assist international and domestic riders achieve their dreams of completing the world’s most challenging off-road rally.

Freedom Rally Racing enhanced his passion for riding and more importantly, his passion of helping others achieve their dreams and aspirations.

When he was not racing, he enjoyed scuba diving, traveling and spending time with his family. Beyond the powersports industry, Stanfield cared wholeheartedly for his powersports family and the local community. His contributions extended far beyond supporting community charity rides. Stanfield insisted on shopping locally for dealership supplies and hiring local contractors to support local businesses. Each year, the dealerships donate food to the local Harvesters, as well as adopted families on Christmas with the Salvation Army. Stanfield also arranged for associates to spend time away from their normal workday to volunteer for the Salvation Army.

Stanfield is survived by his wife, Jenni; brother Marion and wife Charmian; sons Jim and Jeff, their wives Donna and Amy, and four grandchildren, Matthew, Madison, Drew, and Collin.

Posted by Holly Wagner