Ride in Peace: Veteran consultant John Wyckoff

Publish Date: 
May 15, 2007

John Wyckoff, founder of Intersport Fashion West and powersports industry consultant, sales trainer, author and motivational speaker, died May 11 following a long illness. He was 73.

He was also the author of two editions of Mind Your Own Business, a guide to managing powersports dealerships, and wrote articles on retailing for Small Business Trends and Dealership University.

Wyckoff started his career working as a mechanic, parts manager and storeowner. He went on to work as a sales rep and then as director of marketing for Drag Specialties. He later founded IFW and served as its chairman. The company was sold in 2003 to aerospace giant Fairchild.

Wyckoff served on the AMA's board of directors and on the Motorcycle Industry Council's aftermarket committee. He was honored with Key Award by the MIC in 1990, joining only six other recipients recognized for their industry efforts. In 2005 he was given the Lifetime Achievement Award during the V-Twin Expo's Excellence in Motorcycling Awards.

Wyckoff's consulting clients included ADP Lightspeed, BMW, Harley-Davidson, Honda, Kawasaki, Suzuki and Yamaha.

Wyckoff is survived by his wife of 53 years, Marjorie; his daughter, Laurel; a daughter-in-law, Colleen; a son-in-law, Joseph Franklin; and two sisters, Judith Faugno and Beverly Dornbusch.

A memorial service will be held at 10 a.m., June 11 at the Old San Ysidro Church, 804 Old Church Road , Corrales , N.M. Those planning on attending should RSVP to laurelwyckoff@comcast.net by June 4. In lieu of flowers, the family has requested that any donations be made to either or both of the following organizations:

Prostate Cancer Support Association of New Mexico Inc.
909 Virginia NE #109
Albuquerque NM 87108
phone: (505) 254-7784
fax: (505) 254-7786
e-mail: pcsanm@worldnet.att.net
Home Page: http://home.att.net/~pcsanm

Chamber Music Albuquerque
P.O. Box 3343
Albuquerque , N.M. 87190
phone: (505) 268-1990
fax: (505) 266-3215
email: cma@cma-abq.org