Ride-Tek snow gear carries 'little risk' for stocking dealers, says CEO

Publish Date: 
Mar 5, 2013

ADA, Minn. - Ride-Tek is an all-new snowmobile clothing lineup providing classic styling and reasonable pricing.

Ride-Tek’s CEO and founder, Michael Killian, said the line is the perfect option for dealers in the fickle snowmobile market. He explains that the gear gives dealers a winter clothing line that carries little risk and has a great upside.

“We’ve all seen that high-priced clothing lines are a hard sell in a winter with poor snow and can become outdated when design trends change, but low-priced clothing lines don’t carry the brand panache or features that new sled buyers want,” Killian said in a release. “Ride-Tek is the first snowmobile clothing option that can satisfy new sled buyers as well as today’s snowmobilers who keep their old iron in shape for a precious handful of rides per year.”

He said that the company’s Taslan Shield Technology and melded Reissa liners are comfortable and perform as well as higher-priced brands in real-world conditions. The gear’s styling is designed to match the styling of sleds both new and old. The Taslan Shield materials reportedly are formulated for maximum comfort while still being waterproof, breathable and tear-resistant.

All Ride-Tek jackets can be purchased with one or two zip-outliner choices; there are gloves and bibs to match. The jacket lineup includes the Ditchbanger, the Cornice, the Epic, and the Shredder. Jacket features include:

  • Taslan Shield technology, which reportedly blocks stains and retains new appearance over time;
  • Security stitched for added seam and pull-point strength;
  • Adjustable waist and collar;
  • Full ventilation in key comfort areas;
  • Zippered, waterproof pockets with magnetized closures including two hand pockets, two chest pockets, cell phone and breast pocket in liner and in coat;
  • 3M Scotchlite reflective beads on front, arms and back;
  • Adjustable waist and adjustable, zippered cuffs; and
  • 100% magnetically-attached, windproof zipper fenders.

Posted by Dennis Johnson