In 2008, 25 U.S. Marines died in motorcycle accidents. By comparison, 22 lost their lives while fighting in Iraq.
In a broad effort to inspire more responsible riding while allowing Marines to enjoy their motorcycles, the Marine Corps. has produced Semper Ride, a film designed to catch the attention of young soldiers. Combining big-screen-style action, a message of riding safety and such stars as Jason Britton, Keith Code, Jeremy McGrath and James Stewart, the movie has been screened for more than 25,000 Marines across the country. The military branch looked to the professional action sports world to produce the film.
At premieres on the east and west coasts, the film was accompanied by supervised test rides, demos by X-Games medalists, and more than 20 on-site exhibitors featuring safety gear and educational programs. The movie itself uses a mix of education and rider-to-rider advice from some of the biggest names in freestyle motocross, racing, motocross and stunting.
"The Marine riders are taking away the important and targeted message about riding responsibly, no matter what their experience level," says Jim Conway, an executive producer with One Eyed Bird Entertainment. View the trailer at www.semperride.com.