Rinehart Racing, S&S throw support behind American V-Twin Dealer Show

Publish Date: 
Sep 15, 2011

IRVINE, Calif. - Rinehart Racing will be an “anchor” exhibitor at the new American V-Twin Dealer Show, which will be held in conjunction with the 2012 Dealer Expo, Feb. 17-19 in Indianapolis, show organizers announced.

“We are thrilled to be in an anchor position at the inaugural American V-Twin Dealer Show, said Judd Hollifield, CEO of Rinehart Racing. “To be in Indy with the largest gathering of dealers in the motorcycle industry not only allows us to meet with our current customers but also exposes us to new business opportunities, including multiline dealers and those who are interested in crossing over into the American V-Twin market."

S&S Cycles also has signed on as a key exhibitor for the American V-Twin Dealer Show, according to Advanstar, organizer of Dealer Expo and AVTDS (and parent of Dealernews).

Gary Wenzel, sales and marketing manager at S&S, said that “efficiency and economy of scale are the main reasons we chose to participate.

“Dealer Expo is already the largest powersports trade show in the United States, and by adding a separate V-Twin event we can now reach a broader range of customers in the same location, allowing us to stretch our marketing dollars in ways that were impossible before,” Wenzel added.

The American V-Twin Dealer Show will deliver a unique trade environment catering to the V-Twin business community, with specific educational seminars, buying opportunities, networking events and an exclusive NPA vehicle auction of pre-owned Harley-Davidson motorcycles – the largest reportedly ever assembled at a trade event.

Posted by Mary Slepicka