Beginning this year, Rockstar will be the new official energy drink partner of the Lucas Oil AMA Pro Motocross Championship.
Rockstar Energy Drink also will be the event title sponsor of six of the 12 rounds on the 2010 schedule, including three rounds that will air live on NBC: those taking place in Mt. Morris, Pa.; Buchanan, Mich.; and New Berlin, N.Y. (see schedule below).
“Motocross is a crucially important focus for Rockstar, and aligning the brand with the legacy that is the Lucas Oil AMA Pro Motocross Championship cements our commitment to the sport," Jason May, Rockstar’s EVP of marketing, stated in a news release.
The 2009 Lucas Oil AMA Pro Motocross Championship 250 and 450 class champions were both members of the Rockstar-backed Suzuki Factory Racing team.
The 2010 AMA Pro Motocross Championship schedule:
For more information, log on to www.allisports.com.
Posted by Arlo Redwine