DAYTONA BEACH. Fla. - The family of the late Bruce Rossmeyer launched its yearlong 20th anniversary celebration by officially reopening their Harley-Davidson merchandise store on Main Street in Daytona Beach Feb. 21.
The 20th anniversary marks the opening the original Bruce Rossmeyer’s Daytona Harley-Davidson motorcycle dealership on North Beach Street.
The new Bruce Rossmeyer’s Daytona Harley-Davidson at Main Street merchandise store is open seven days a week to sell Harley-Davidson-branded apparel and gear.
“We would love to see Main Street rocking again,” Mandy Rossmeyer-Campbell, marketing director for the Rossmeyer family motorcycle dealership empire, told the Daytona Beach News-Journal. Rossmeyer Campbell is the eldest of the late Bruce Rossmeyer’s four daughters. Bruce Rossmeyer died in 2009.
The family invested $150,000 to renovate their storefront space on Main Street to make way for the new store, which employs three workers led by manager Darrin Dawson.
The Rossmeyer family bought the 1,455 sq. ft. building on Main Street in 1996. They operated a retail store there until 2005, then moved the store to a larger space and rented the old space to vendors for Bike Week and Biketoberfest.
The larger store was open until late 2012 when they moved it to the site of the original Beach Street dealership. That store closed last October. It had stopped selling motorcycles in 2011, seven years after the family moved the flagship Bruce Rossmeyer’s Daytona Harley-Davidson dealership to Destination Daytona.
“It’s been all about leases and what works where,” said Shelly Rossmeyer Pepe, Bruce Rossmeyer’s youngest daughter, who is now general manager of the family’s three remaining dealerships in Destination Daytona and New Smyrna Beach in Florida, and Grand Junction, Colo.
Posted by Holly Wagner